Management & Marketing - authors Alecxandrina Deaconu

The importance of loyalty of highly performing employees for organizational performance

Ioana-Lavinia RASCA,
Institute for Business and Public Administration from Bucharest - ASEBUSS

Alecxandrina DEACONU,
Academy of Economic Studies, Bucharest

Abstract. Competition, and efforts to increase market share and profits, made leaders of more and more companies around the world, including Romania, aware that competent and dedicated employees are the key factor in getting and retaining customers’ loyalty. Despite the efforts that managers put in strategies for retaining employees, surveys show that most of the CEOs report that employee turnover increased dramatically in the last three years. In this paper, we try to find some answers to the question: “How can leaders retain high performers in the organization?” Employee satisfaction is, in our opinion, one important answer. Research performed in Romania by GFK, starting with 2005, confirm the results released by the international studies. Romanian employees appreciated respect, recognition, challenging work as being more important than fair payment. That is why we presented in the paper some methods that are meant at increasing employees’ satisfaction and loyalty.

Keyword: loyalty, competence, motivation, satisfaction, reward.

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